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音乐文化旅游作为旅游产业和音乐产业交叉渗透产生的一个新领域,是吸引人们参加与感受音乐活动和大自然情趣的一种新的旅游形式,是音乐文化与旅游相结合的一种特殊的休闲生活方式。提炼特色音乐文化的内涵,建立品牌营销策略,优化产业结构,完善配套系统的构建,将对舟山音乐文化资源和旅游发展相融合带来新的契机。
As a new field of cross-infiltration between tourism industry and music industry, music culture tourism is a new form of tourism that attracts people to participate in and experience the musical activities and the nature’s interest. It is a special kind of leisure that combines music culture with tourism lifestyle. Refining the connotation of characteristic music culture, establishing brand marketing strategy, optimizing industrial structure and perfecting the construction of supporting system will bring new opportunities for the integration of Zhoushan music culture resources and tourism development.