一、知已知彼《孙子·谋攻》:“知彼知已,百战不殆,不知彼而知已,一胜一负;不知彼,不知已,百战必殆。”当今商场如战场,要在商战中取胜,就必须做到知已知彼,既要深知自己的情况,又必须注意收集经济信息,眼睛盯着市场,掌握商业行情,了解竞争对手的情况和用户的需求。 First, know that he “grandson seeking”: “Know each other know, know yourself, I do not know one and know, a win and a loss; I do not know him, I do not know already, battle must be perilous.” "Today’s shopping malls such as the battlefield, to be in In business war, we must know that we must know each other. We must not only understand our own situation, but also pay attention to collecting economic information, keep an eye on the market, grasp business conditions, understand the situation of competitors and the needs of users.