作为国家中心城市,重庆具有发展会展产业得天独厚的优势条件。会展行业的蓬勃发展,直接助推重庆朝着“会展之都”的建设目标快速前进。在这一进程中,会展企业的快速、健康发展也起到了至关重要。本文从会展企业形象塑造出发,结合重庆会展企业发展中存在的问题以及助推重庆会展企业发展的新契机,指出重庆会展企业形象塑造实施中的问题,并提出了针对重庆会展企业发展的对策性建议。 As a national center city, Chongqing has the advantage and privilege of developing exhibition industry. The vigorous development of the convention and exhibition industry directly aids the rapid development of Chongqing towards the goal of “convention and exhibition city”. In this process, the rapid and healthy development of MICE enterprises has also played a crucial role. Based on the shaping of corporate image of exhibition, combined with the problems existing in the development of corporate in Chongqing, and the new chance of boosting the development of corporate in Chongqing, the paper points out the problems in the implementation of corporate image in Chongqing convention and exhibition and puts forward some countermeasures Suggest.