当前,随着全球网民的持续稳定增加,互联网在国际传播中的重要性日益凸显。以互联网为代表的新兴媒体具有的海量、快捷、互动、无界、多媒体等特点,以及其内容价值、传播模式、传播效果等方面的优势,决定了其具 At present, with the continuous and steady increase of Internet users worldwide, the importance of the Internet in international communications has become increasingly prominent. Emerging media represented by the Internet have such advantages as massiness, speediness, interaction, unboundedness and multi-media, as well as their advantages in terms of content value, mode of dissemination and dissemination effects,