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本文介绍了杰森·波兹的创意产业“社会网络市场”学说,及其提出的原因、内涵和主要观点,并对这一学说的理论和实践价值给予了分析。创意产业“社会网络市场”学说摆脱了DCMS定义的局限,改变了传统的产业划分方法,淡化了供求关系的作用,肯定了市场的作用,并确立了创意产业同创新的关系,也为创意产业的研究和实践提供了新的路径,同时亦为政府的决策提供了极大的参考。
This paper introduces Jason Postz ’s creative industry “social network market ” theory, and its reasons, connotation and main points of view, and gives an analysis of the theoretical and practical value of this theory. The theory of creative industries “social network market ” has got rid of the definition of DCMS, changed the traditional method of industrial division, played down the role of supply and demand, affirmed the role of market and established the relationship between creative industries and innovation, The research and practice of creative industries provide a new path and provide a great reference for government decision-making.