体验经济时代下的旅游体验对于我国传统观光景区带来了极大的挑战甚至是颠覆。以松坪沟为代表的我国传统观光型景区随着旅游业的深度发展,其观光型景区特质失去了原有的先天优势,景区的吸引力去在不知不觉中持续下降,多数景区在不冷不热中挣扎,其生存堪忧,新一轮景区形象重塑和营销推广势在必行。 Experiencing the tourism experience under the economic era has brought great challenge and even subversion to the traditional tourist attractions in our country. The traditional scenic tourist area represented by Songping ditch, along with the in-depth development of tourism industry, lost the original innate superiority of tourist scenic spot characteristics. The attractiveness of scenic spots continued to decline unknowingly and most scenic spots were not Struggling cold, its survival worrisome, a new round of reshaping the image and marketing promotion is imperative.