恰当的品牌延伸能够有效地帮助企业借助主品牌的知名度和美誉度快速打开市场,进入新的行业。文章以维珍品牌为例,分析了其品牌延伸成功的要素所在,并进而对品牌延伸的相关教学问题进行了探讨。 Appropriate brand extension can effectively help enterprises with the main brand’s reputation and reputation quickly open the market, enter the new industry. Taking the Virgin brand as an example, the article analyzes the elements of its successful brand extension, and then discusses the related teaching problems of brand extension.