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移动通信网络持续稳健的发展以及移动智能终端快速普及推动了移动商务的发展。作为移动商务市场的一个分支,高校社区的移动电子商务的应用领域和范围也在不断扩大,市场潜力巨大。本文尝试从徐州高校社区市场的实际调研入手,分析徐州高校校园移动商务应用的影响因素和创新价值,提出校园移动商务应用的基本策略和具体方案。
The continuous and steady development of mobile communication networks and the rapid popularization of mobile intelligent terminals have promoted the development of mobile commerce. As a branch of the mobile commerce market, the application area and scope of the mobile e-commerce in the community of colleges and universities are also constantly expanding, and the market has great potential. This article tries to start with the actual investigation of the community market in Xuzhou colleges and universities to analyze the influencing factors and innovative value of the application of mobile commerce in the campus of Xuzhou University and put forward the basic strategies and specific solutions for the application of campus mobile commerce.