进入欧盟市场有直接出口和间接出口方式,直接出口可通过公司在国外设的代表处、销售处和分销商销售产品。间接出口则是通过出口商、中间商、代理商和子公司出口产品,进入欧盟后,再通过进口商、批发商、分公司、代理商销售给生产商、零售商、消费者。公司在制定出口策略时,应了解相关产品的目标市场情况及该市场对产品的需求情况,关注市场的变 Direct access to the EU market exports and indirect exports, direct exports through the company set up offices in foreign countries, sales offices and distributors selling products. Indirect exports through exports, brokers, agents and subsidiaries export products into the EU, and then through the importers, wholesalers, branch offices, agents sold to manufacturers, retailers, consumers. When formulating an export strategy, the company should understand the target market conditions of the relevant products and the market demand for the products, and pay attention to the market changes