品牌是一个综合而复杂的概念 ,是商标、名称、包装、价格、历史、声誉、符号、广告风格的无形总和。品牌从本质上讲就是代表着厂商对销售给购买者的产品特征、利益和服务的一贯性承诺 ,最佳的品牌就是产品质量的保证。作为广东省惟一的大型黄金生产企业 ,广东高要河台金矿深感 Brand is an integrated and complex concept, which is the intangible sum of the trademark, name, packaging, price, history, reputation, symbol and advertising style. In essence, the brand represents the manufacturer’s commitment to the product features, benefits and services that are sold to the purchaser. The best brand is the guarantee of product quality. As the only large-scale gold producer in Guangdong Province, Guangdong Gaoyaohetai Gold Mine deeply