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随着社会经济的快速发展以及各个行业领域长足进步,为了更好的满足社会发展和广大人民群众的需求,企业要积极转变发展观念,将市场营销活动作为企业管理的核心,在增强企业核心竞争力的同时,也能有效确保企业在激烈的市场竞争中的优势地位。本文主要分析了项目化管理在市场营销中应用的具体情况和基本原则,并深入探讨了项目化管理的实施方式,旨在实现企业经济效益和社会效益的双赢。
With the rapid socio-economic development and rapid progress in all fields, in order to better meet the needs of social development and the broad masses of the people, enterprises should actively change their concepts of development, regard marketing activities as the core of their business management and enhance their core competitiveness At the same time, but also can effectively ensure that enterprises in the fierce competition in the market a dominant position. This article mainly analyzes the application of project management in marketing, the specific circumstances and basic principles, and in-depth discussion of the implementation of project management, aimed at achieving a win-win business economic and social benefits.