邓丽君是当代在世界流行乐坛中最有影响的中国台湾流行音乐歌手,其海外传播的成功源于三方面因素:一是文化因素——台湾地域文化的多元杂糅、外向输出特点,使得其流行音乐以本地为中心,不但传向香港、内地等中国以内的其他地区,还向海外的东南亚各国、日本以及欧美传播;二是个人因素——邓丽君既具有中国特色又是中外贯通的国际型人才,其个人中外融合的音乐素养、精湛的演唱实力以及精通多种语言的才能,使其可以走向世界舞台,深受海内外华人、国际友人的喜爱;三是外在因素——邓丽君非常重视现场演出、媒体宣传,尤其是利用国际唱片公司进行跨国公关,而成功进入海外市场。 Teresa Teng is the most influential contemporary Chinese pop music singer in the world’s pop music scene. The success of overseas communications stems from three factors: First, cultural factors - the diverse and extroverted output characteristics of Taiwan’s regional culture make its pop music With local as the center, it not only spread to other regions within China such as Hong Kong, the Mainland, but also to overseas countries in Southeast Asia, Japan and Europe and the United States. Second, personal factors - Teresa Teng has both Chinese characteristics and international talents penetrating both home and abroad, Its personal integration of Chinese and foreign music literacy, superb singing ability and ability to be proficient in multiple languages, so that it can go to the world stage, deeply loved by Chinese and international friends at home and abroad; third is the external factors - Teresa attaches great importance to live performances , Media propaganda, especially the use of international record companies transnational public relations, and successfully enter the overseas market.