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1995年8月,由上海景福针织厂与秦皇岛针织品总厂联合经营的上海景福针织秦皇岛分厂开始了运作.这家以生产中国名牌“飞马”针织品的新企业将以年产600万件针织内衣的产量投放市场.无疑,这家分厂的投入,是中国针织行业老品牌“飞马”与中国目前公认的针织内衣第一品牌“三枪”在国内市场竞争的升级.上海景福针织品厂厂长王广义志高气昂地告诉记者:“从品质上来说,‘飞马’敢与天下任何对手较量比高低.”为了能在市场竞争中处于有利的竞争地位,王广义已在上海开了近10家“飞马”专买店,在外省市开了5家专买店.如今,走在上海的大街上,人们不时可以看到蓝底、白字.有飞马标识的飞马牌广告.王广义用于广告的费用已达数万元.王广义甚至认为,为了提高品牌的知名度,那怕亏本也要做广告.王广义之所以信心十足地敢向中国第一品牌“三枪”挑战,是有许多基础垫底的.与“三枪”相比,“飞马”同样是30年代注册的著名品牌,同样是享誉海内的优质产品,“飞马”牌100支精梳漂汗衫荣获国际金奖,“飞马”牌天鹅绒系列国际流行针织外衣获国际银奖,高支双丝光、毛棉针织呢、丝棉、丝麻交织绸等国内精品在中国市场享有盛誉.
In August 1995, Shanghai Shunfu Knitting Qinhuangdao Branch, which was jointly operated by Shang Hai Fook Knitting Factory and Qinhuangdao Knitwear General Factory, began operations. This new company will produce an annual output of Chinese famous brand Pegasus knitwear. The output of 6 million pieces of knitted underwear is put on the market. No doubt, the input of this branch is the upgrading of the old brand of the Chinese knitting industry, Pegasus, and China’s currently recognized first brand of knitted underwear, “three shots” in the domestic market. Wang Zhifang, director of Shanghai Haifu Knitwear Factory, told the reporter in a valiant manner: “From the aspect of quality, Pegasus dares to compete with any opponent in the world.” In order to be in a competitive position in the market competition, Wang Guangyi has Nearly 10 Pegasus special stores have been opened in Shanghai, and 5 special stores have been opened in other provinces and cities. Today, on the streets of Shanghai, people can see blue and white letters from time to time. There are Pegasus logos. Pegasus advertising. Wang Guangyi has spent tens of thousands of dollars on advertising. Wang Guangyi even believes that in order to increase the brand’s popularity, even if he loses money, he must also advertise. The reason why Wang Guangyi is confident to dare to China’s first brand “three guns.” “challenge There are many basic foundations. Compared with the ”three shots“, ”Pegasus“ is also a famous brand registered in the 30’s. It is also known as a high-quality product at home, and ”100 Pegasus“ card combed bleachers won international Gold Award, ”Pegasus" brand velvet series of international popular knitted jacket won the International Silver Award, high-branch double mercerized, wool and cotton knit, silk cotton, silk linen intertwined silk and other domestic boutique in the Chinese market reputation.