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目前高职生的数量日益增多,逐渐占大学生群体的半壁江山,成为社会主要的储备资源。但有关大学生群体消费行为和消费结构研究颇多,针对高职生的消费问题研究甚少。对高职生消费的研究有利于发现高职生群体消费存在的问题,能够为高职生消费行为的优化提出可行的措施,并能丰实学生消费行为的理论研究成果。本文主要采取访问,问卷调查的方法获得一手资料,结合理论知识进行分析高职生的消费资料,接着采取文献分析的方法,对国内外有关学生消费方面的理论知识回顾总结;并采取专家访谈法获悉高职生消费存在的问题,针对问题找到影响高职生消费行为的因素,在此基础上提出高职生合理的消费结构比例和合理消费行为的理论模型。
At present, the number of higher vocational students is increasing day by day, which gradually accounts for half of the college students and has become the main reserve resource of the society. However, there are a lot of researches on consumer behavior and consumption structure of undergraduates, and very few researches on consumer issues of higher vocational students. The research on the consumption of higher vocational students is helpful to find out the problems existing in the consumption of higher vocational students, to propose feasible measures for optimizing the consumption behavior of higher vocational students and to enrich the theoretical research results of students’ consumption behavior. This paper mainly uses the methods of interview and questionnaire to get the first-hand information, combined with the theoretical knowledge to analyze the consumption data of the higher vocational students, and then take the method of literature analysis to review the theoretical knowledge about the consumption of students at home and abroad; and take the expert interview method Learn the problem of consumption of higher vocational students, for the problem to find the factors that affect the consumer behavior of higher vocational students, on the basis of this higher vocational students reasonable consumption structure and reasonable consumption behavior of the theoretical model.