市场经济在本质上是一种竞争性经济。企业在市场经济大潮中相互竞争说到底就是产品竞争,谁的产品质量好,谁就会在市场角逐中赢得主动;谁拥有驰名品牌,谁就会在市场拚杀中立于不败之地。企业要发展,必须要创造名牌;地方工业的发展,必须靠一些名牌产品来支撑。因此,认识名牌价值,尽快创立名牌是摆在我们面前的重要课题。 Market economy is essentially a competitive economy. Enterprises compete in the tide of the market economy in the final analysis is the product competition, whose product quality is good, who will win in the market competition initiative; who have well-known brands, who will be invincible in the market fight. Enterprises to develop, we must create brand names; the development of local industry, we must rely on some brand-name products to support. Therefore, recognizing the value of brand name and establishing brand name as soon as possible are the important topics before us.