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作为第一部成功地以互联网为传播和营销驱动力的影片,《女巫布莱尔》在电影史上具有里程碑意义。它的电影网站与那些仅从外部传送电影信息的广告式网站有本质上的不同。它刻意地打破了网站设计传统,将重点放在了通过互联网为电影建构一个逼真的故事世界上面,并且把互联网的有效传播、创意营销等商业追求和电影作品在风格特色、叙事方式上的艺术追求联结成为了有机整体。《女巫布莱尔》还开启了电影业利用互联网实行病毒式营销的先河,其影响十分深远,值得深入学习和借鉴。
As the first film to successfully drive the Internet for communication and marketing, “Witch Blair” is a milestone in the history of cinema. Its movie websites are essentially different from those advertised websites that deliver movie information from outside only. It deliberately broke the tradition of web design, focusing on the Internet through the construction of a realistic story for the movie above, and the effective dissemination of the Internet, creative marketing and other commercial pursuits and the style of film works in the characteristics of the art of narrative mode The pursuit of unity has become an organic whole. “Blair Witch” also opened the movie industry to use the Internet to implement viral marketing precedent, its impact is very far-reaching, it is worth learning in depth.