论文部分内容阅读
8月9日,恰逢七夕节,红豆集团联姻永达传媒,重磅打造的“红豆·和谐号”品牌专列在京发车。此次“红豆·和谐号”是红豆集团借力高铁的又一大宣传举措,旨在利用高铁全冠名的媒体组合形式,将红豆七夕“情”文化与现代交通有效结合,全力打造国人了解红豆的新窗口。
August 9, coincides with the Tanabata Festival, Hongdou Group Yongda media marriage, heavy build “red bean harmony ” brand train departure in Beijing. The “Red Bean Harmony” is another major propaganda measure for the Hongdou Group to leveraging high-speed rail. The aim is to effectively integrate the Red Star Tanabata “love ” culture with modern transportation using the high-speed rail full-title media combination, Efforts to create a new window for people to understand Hongdou.