This paper presents an evaluation on the performance of a National Tourism Organization (NTO) in implementing its strategic blueprint for the future development of the tourism industry.Unlike a for-profit business,there is a lack of sufficient performance indicators for an NTO.Data of tourist receipts,number of visitor arrivals and business arrivals were gathered for preliminary examination and trend analyses.Its overseas promotional spending was measured using the model of EIU International Travel and Tourism Analyst No4 2001.The study found that external faetors played an important role in ensuring the success of the industry.An NTOs success depended largely upon other players in the private sector,such as hotels and restaurants.It should build strong collaboration with two important stakeholders,namely the industry players and the visitors.