On the Creative Transformation and Innovative Development of Business Culture Based on the Belt and

来源 :华人学者营销协会,上海财经大学商学院,上海市市场学会 | 被引量 : 0次 | 上传用户:Lucy
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  In recent years,the main feature of economy development in China,which is the revitalization of business culture,plays a significantly important role in the Belt and Road.Business culture is gradually created by the economic behaviors and value orientation in the merchants with long-term business practice.Therefore,business culture is featured by business attributes and local cultures.Xiamen business culture is an important part of South Fujian culture,as well as an important part in the development of Chinese business culture.Through analyzing the problems in the developments of Xiamen business culture,such as the linking role of business culture in the "the Belt and Road" not attracting enough attentions,the definition of Xiamen business not clear,the creative transformation of commercial culture resource not sufficient,this paper proposed suggestions and solutions relating to the promotions of creative transformation and innovative development,which are to promote the Xiamen business culture into the Belt and Road,to further bing out the values of Xiamen business culture,to carry forward the essence of Xiamen business culture,to improve the economy of Xiamen business,to enrich the business culture of Kulangsu,to make use of the marine culture,and so on.
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