论文部分内容阅读
【内容简介】以中国首部原创性品牌管理理论——“全面品牌管理”理论为指导,第一次运用日志式案例分析的方法,对中国及全球热度最高的品牌案例和事件进行了专业品牌分析与分享,总结了贴近地气的多种品牌管理模型和打法。一天一个案例,教你如何在中国玩转品牌。苹果为傲慢付出了代价【品牌感悟】在品牌竞争中,优势品牌地位总是相对的。要保持品牌的领先地位,必须持续不断地加以巩固,从服务、广告等方面不断强化品牌的领先优势。如果懈怠了半分,后来者就会居上。
【Introduction】 Under the guidance of China’s first original brand management theory - “Total Brand Management” theory, the first case study using log-case analysis has been conducted on the hottest brand cases and events in China and globally Brand analysis and sharing, summed up a variety of brand management model and playing style. One day a case, teach you how to play in the brand in China. Apple is arrogant to pay the price [brand perception] In the brand competition, the dominant brand position is always relative. To maintain the leading position of the brand, we must continue to consolidate, from the service, advertising, etc. continue to strengthen the brand’s leading edge. If you slack a half points, then those who will come home.