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外宣资料是国内高校面向国际社会宣传自身形象的重要材料,宣传资料质量的好坏直接影响着学校的国际声誉。以湖北省10所高校为研究对象,通过对其英文官网上的外宣资料进行了分析,发现存在诸多的“翻译腔”问题,提出了克服和避免“翻译腔”的对策,以期对高校外宣工作有所帮助。
Outreach materials are important materials for domestic colleges and universities to promote their own image to the international community. The quality of promotional materials directly affects the international reputation of the schools. Taking 10 colleges and universities in Hubei Province as the research object, this paper analyzes the foreign propaganda materials on the official website of the English language and finds that there are many problems of “translational cavity” and puts forward some countermeasures to overcome and avoid “translational cavity” With a view to the foreign propaganda work in colleges and universities to help.