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随着社会的不断进步和发展,插画目前已经成为现代视觉传达艺术的一种重要组成形式。国际上将插画艺术应用于平面广告中的历史十分悠久并取得了突破性成就,但我国应用尚处于起步阶段,且发展速度十分缓慢。因此我国应吸取其他国家的经验,将插画艺术应用于平面广告设计当中,充分发挥插画的作用和性能。本文针对插画艺术进行研究,具体阐述其在平面广告中的应用。
With the constant progress and development of society, illustration has now become an important form of modern visual communication art. Internationally applied illustration art in print ads has a long history and achieved breakthrough achievements, but our application is still in its infancy, and the development speed is very slow. Therefore, our country should draw on the experience of other countries and apply the art of illustration to the design of print ads, giving full play to the role and performance of illustration. This article studies the art of illustration and elaborates its application in print ads.