西部开发战略带来的巨大商机吸引了众多国内外民营资本的注意力,然而与当年东部沿海开发时迅速形成的热潮相比,西部投资热还远未形成。尤其是一些来自东部地区的民营企业,行动者少,观望者多。究竟是什么使这些有意“放马西部”的企业家望而却步?如何打消他们的顾虑,实现东西双赢?作为组织者与引导者的各级政府应有何作为? The enormous business opportunities brought by the strategy for the development of the western region have attracted the attention of many private and domestic capitalists. However, compared with the rapid upsurge in the development of the eastern coastal areas of that year, the investment fever in the western region is far from being formed. In particular, some private enterprises from the eastern region have fewer actors and many wait-and-seeers. What exactly discourages these intentional entrepreneurs from “letting the horse run west?” How to dispel their concerns and achieve a win-win situation? What should the government at all levels as organizers and leaders do?