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春节作为中华民族最重要的传统节日,其内涵与形式极为丰富,但随着文化多元化的发展,春节的影响力有所削弱。创意中国春节形象,找回中国人的节日传统势在必行。文章以第15届全国设计“大师奖”参赛作品为例,试图探析运用手绘插画表达中国春节形象创意。
As the most important traditional festival of the Chinese nation, the Spring Festival is extremely rich in its connotation and form. However, with the development of cultural diversification, the influence of the Spring Festival has weakened. Creative Chinese Spring Festival image, retrieve the Chinese holiday tradition is imperative. Taking the 15th national design “Grand Prize ” entry as an example, the article attempts to explore the use of hand-painted illustrations to express Chinese Spring Festival image creativity.