当下,世情、国情、党情和校情均发生了巨大变化。为更好地应对高等教育改革形势和高校校园思想文化安全形势,创新高校党建工作,建立高校教师党建品牌已是大势所趋。要准确把握高校教师党建品牌的内涵,必须从三个方面着手,即品牌的内涵、党建工作的先进性的内涵及高校教师的特质。高校教师党建品牌除具备一般品牌的共性外,还具有自身的个性,包括服务性、育人性、示范性、学术性、创新性和差异性等特征。 At present, great changes have taken place in the world, the national conditions, the party conditions and the school conditions. In order to better cope with the situation of higher education reform and ideological and cultural security in the campus of colleges and universities, and to innovate the work of party building in colleges and universities, it is the general trend to set up the party building brand of university teachers. To accurately grasp the connotation of college party brand building, we must proceed from three aspects, namely, the connotation of the brand, the advanced nature of the party building and the characteristics of college teachers. In addition to the common brand of common brands, the party building brand of university teachers also has its own personality, including characteristics of service, education, demonstration, academic, innovation and diversity.