中国移动最大的资源优势不仅在于拥有充足的现金流,还在于拥有庞大的用户群。经营好存量用户群,将是构筑核心竞争力的重要手段之一。笔者以为,结合中国移动实际情况,发挥用户群规模优势,关注用户群对业务的使用,通过“互动、话题”两种营销方式,以用户群营销的形式开发存量用户市场,将是提升竞争力的重要手段。据笔者了解,中国移动当前 China Mobile’s biggest resource advantage lies not only in having sufficient cash flow but also in having a large user base. Operating a good stock of users, will be one of the important means to build core competitiveness. In my opinion, combining the actual situation of China Mobile, exerting the scale advantages of user groups and paying attention to the use of services by user groups, it is expected that the development of stock user markets in the form of user group marketing through “interactive, topic-based” marketing will be enhanced An important means of competitiveness. According to my understanding, China Mobile is currently