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最初雷军以饥渴营销、水军、悬疑等多种营销手段,成功的把小米打造成一个“专为发烧而生”的超高性价比手机,以其当时的1 999价格,迅速占领三四线城市的市场,雷军也因此分享了“专注、极致、口碑、快”的创业七字诀。小米CEO雷军有一个外号叫雷布斯,因为雷军曾说过要做中国的苹果,并且还义正言辞地表态“将专注在高性能高性
The first Lei Jun to hunger thirsty marketing, navy, suspense and other marketing tools, the success of the millet hit into a ”specially designed for fever,“ the ultra-high cost of mobile phones, with its then the price of 999, the rapid occupation of the three Fourth-tier cities in the market, Lei Jun also therefore share ”focus, extreme, word of mouth, fast “ entrepreneurial seven tactics. Lei Lei, CEO of millet has a nickname called Rebbs, because Lei Jun had said that China must be made of apples, but also righteously stated ”will focus on high performance and high