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自从与中国第一保健品脑白金有干系的黄金搭档一经面市,就在市场上引起了不小反响。 2002年末,央视黄金广告时段中紧随脑白金之后的就是黄金搭档。但大量的广告投放没有带来黄金搭档想要的预期结果,2003年的春节,并没有看到中国消费者左手拿脑白金右手拿黄金搭档给亲人送礼的场面。 而对于业内来说,黄金搭档将采取哪些手法在这个强牌林立的市场中打出一片属于
Since the gold partner with Melatonin, China's No.1 health product, has been on the market, it has caused quite a stir in the market. The end of 2002, CCTV gold advertising period immediately after Melatonin is the gold partner. However, a large number of advertisements did not bring the desired result of the gold partner. In the Spring Festival of 2003, Chinese consumers did not see the left hand holding the gold partner's golden partner to give gifts to their relatives. For the industry, the gold partner will take what tactics in the strong brand-name market hit a