随着网络新媒体的不断发展,高校校园网络媒体发生了新的变革,网络新媒体不仅极大地冲击了传统的校园文化建设,而且为校园文化建设增添了活力。新媒体让每个人都能成为信息源,“新媒体”时代带来的不仅是人与人沟通交往方式的变革,也为高校校园媒体建设与发展提供了简洁、直观、有效的方式。本文对高校新媒体的传播渠道的运用进行了详细的分析。 With the continuous development of new online media, new changes have taken place in college campus network media. New media not only greatly impact the traditional campus culture construction, but also add vitality to the campus culture construction. The new media enables everyone to become a source of information. The era brought by the “new media” is not only the change in the mode of communication and interpersonal communication among people, but also provides a concise, intuitive and effective way for the construction and development of college campus media. This paper analyzes the use of new media channels in colleges and universities in detail.