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第49届戛纳国际广告节于去年6月22日落幕。与往届不同的是,由于当今世界经济不景气及“9·11”的影响,本届参赛作品的数量普遍减少,在总数17700多件(上年19000多件)中,影视广告片类,81个国家共报送了5059部片子,比上年减少16%,印刷、户外广告类共9077件,也同比减少了16%。尽管如此,此次仍不乏优秀之作,而且质量也并未下降。本届最引人注目并夺得全场大奖的影视广告,是美国耐克公
The 49th Cannes International Advertising Festival ended on June 22 last year. Unlike previous years, due to the current economic downturn in the world and the impact of “9.11”, the number of entries in this competition generally dropped. Of the total of more than 17,700 pieces (more than 19,000 in the previous year), films and TV commercials In total, 5,059 films were distributed in 81 countries, a decrease of 16% over the previous year. There were 9,077 films and outdoor advertisements, down 16% on a year-on-year basis. In spite of this, there are still many outstanding works, and the quality has not declined yet. The most eye-catching this year and won the award-winning television commercials, is the United States Nike