生存在今天这样一个信息极度爆炸的社会,在铺天盖地的广告轰炸下,人们出现视觉疲劳,感觉麻木,甚至听觉失灵都是情有可原的。但如何才能在万千广告中脱颖而出,取得最好的广告效果,却是广告主孜孜以求的目标。当中国企业依旧狂热地追逐“央视标王”的烧钱游戏时,在西方,津津乐道的是用一种新的方式——游击式广告来“以小博大”。 Survival in today’s extremely information-intensive society, visual bombardment, numbness, and even auditory failure are all excused in the midst of overwhelming advertising. But how to stand out in thousands of ads, to obtain the best advertising effectiveness, but advertisers are diligently pursuing the goal. While Chinese companies are still fanatically chasing the money-burning game of “CCTV’s Standard King,” they are rekindled in the West with a new approach, “guerrilla” advertising, to “make a big start.”