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工业时代,产品要打磨很好才会推向市场;而互联网强调速度,先推出Beta版,之后再不断优化升级。2001年,当王洋和团队尝试注册“安瑞索思互动科技有限公司”时,没有人理解“互动”是什么。但也就在那时,王洋敏锐地觉察到,互联网的出现将改变品牌与消费者的沟通方式。尽管由于技术限制,当时只能借助光盘与消费者交互,这却是团队最初在互动营销道路上的努力。而现在,技术问题已经解决,在信息爆炸、社交泛滥的年代,品牌应如何实
In the industrial age, the product should be polished well before it can be put on the market. The Internet emphasizes the speed, the first to launch Beta version, and then continue to optimize and upgrade. In 2001, when Wang Yang and his team tried to sign up for “安瑞索思 互动 科技 有限公司,” no one understood what “interaction” was. But also at that time, Wang Yang keenly aware that the emergence of the Internet will change the brand and consumer communication. Although due to technical limitations, CD-ROM was the only way to interact with consumers, it was the team’s initial efforts in interactive marketing. Now, technical problems have been solved, in the information explosion, the era of social proliferation, the brand should be how