随着电子商务的快速发展,图片广告在其发展过程中拉近了商家和客户之间的距离,图片广告也是网店商品最大的卖点,由于消费者无法真实地亲自感知商品的质量、面料、颜色等,只能通过图片来判断,网店商品图片的质量直接决定商品的销量,因此,需要把握图片产品推广的诉求点。 With the rapid development of e-commerce, image advertising has narrowed the distance between merchants and customers in the process of its development. Picture ads are also the biggest selling point for online shop products. Since consumers can not truly perceive the quality of goods, fabrics, Color, etc., can only be judged by the picture, the quality of online store image of the product directly determines the sales volume of the product, therefore, need to grasp the appeal point of product promotion.