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多功能挑杆是在市场和技术双空白的背景下推出的新产品,搞好推广环节中的工作是多功能挑杆拥有良好销量和市场占有率的重中之重。通过调查分析发现无锡市场多功能挑杆在市场推广过程中存在的市场占有率低,覆盖面小,生产商营销观念落后、销售渠道狭窄等诸多问题,本文针对这些问题围绕如何加大该产品影响力,拓宽该产品的销售渠道等方面提出相应的建议。
Multi-functional lever is a new product launched in the market and technology dual-blank background, do a good job in the promotion of multi-functional lever has a good sales and market share of the top priority. Through the investigation and analysis, it is found that there are many problems such as low market share, small coverage, backward marketing idea and narrow sales channels in the process of marketing in Wuxi market. In this paper, we focus on how to increase the influence of the product , Broaden the sales channels of the product and put forward corresponding suggestions.