公关活动策划与实施是企业在产品推广活动中惯用的方法。成功的公关活动能持续提高品牌的知名度、认知度、美誉度、忠诚度、顾客满意度,提升组织品牌形象,改变公众对组织的看法,累积无形资产,并能从不同程度上促进销售。宝洁公司沙宣产品推广就是成功的一例。公关:从周密策划开 Planning and implementation of public relations activities is the usual method used by enterprises in product promotion activities. Successful public relations activities can continuously improve brand awareness, awareness, reputation, loyalty, customer satisfaction, enhance the brand image of the organization, change the public perception of the organization, accumulate intangible assets, and promote sales to varying degrees. Procter & Gamble Sassoon product promotion is an example of success. PR: From planning carefully open