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平面设计艺术是视觉传达艺术当中一个重要组成部分,在我们的日常工作生活当中得到了广泛的应用,现代平面设计更注重文字艺术的取材,文字最主要的作用就是能够记录语言并且传播文化,文字作为日常生活中人们彼此交流的主要渠道,在平面设计工作中也能够发挥出出人意料的效果。本文主要对现代平面设计中的文字运用进行了详细的研究,包括了书法元素在平面设计中的有效运用、文字组合在平面设计中的有效运用以及文字的图像化处理在平面设计中的有效运用这三方面。
Graphic design art is an important part of the art of visual communication. It has been widely used in our daily work and life. Modern graphic design pays more attention to the art of writing. The most important function of the text is to record the language and spread the culture and characters As the main channel for people to communicate with each other in daily life, they can also exert a surprising effect in graphic design work. In this paper, we mainly study the use of writing in modern graphic design, including the effective use of calligraphic elements in graphic design, the effective use of word combinations in graphic design, and the effective use of graphic image processing in graphic design These three aspects.