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随着广告事业的发展,对广告设计的元素选择要求越来越高。图形作为广告设计的视觉元素更显重要,挖掘广告设计元素的视觉价值更加强烈。本文就手势语言作为广告图形设计的元素,进行了其视觉传达与视觉价值的探索。
With the development of advertising, the elements of advertising design requirements are getting higher and higher. The visual elements of graphics as advertising design are more important, and the visual value of mining advertising design elements is more intense. In this paper, the language of gestures is used as the element of graphic design of advertisements, and its visual communication and visual value exploration are carried out.