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很早之前,家电企业和相关从业者就已经注意到行业里日渐严重的“同质化”现象。如何走出“同质化”的怪圈,如何避免无奈的价格战,如何让自己的产品获得更多消费者的青睐?面对这些问题,部分有远见的家电企业早早就开始寻找出路:加快“老”产品的更新换代、快速开发新产品、美化产品外观设计、提升人性化程度、增加新功能、附庸新技术新概念、拓宽销售渠道、创新销售模式……但经历市场的洗礼后,能被消费者记住、接纳和追捧的,仍然只是为数不多的几个品牌——
A long time ago, home appliance enterprises and related practitioners have noticed the increasingly serious “homogeneity” phenomenon in the industry. How to get out of the “homogeneity” cycle, how to avoid helpless price war, how to make their products more popular with consumers? Faced with these problems, some far-sighted home appliance enterprises began to find a way out early: to speed up “Old ” product replacement, rapid development of new products, beautification of product design, enhance the degree of humanity, add new features, vassal new technology and new concepts, broaden sales channels, innovative sales model ... but after the market’s baptism , Can be consumer remember, accepted and sought after, still only a few brands -