论文部分内容阅读
民间美术原始思维很好地反映出了劳动人民的精神内涵和情感。而很多现代包装设计缺少的正是民间美术中特有的民族思维以及精神特质。包装设计的发展越来越需要民间美术资源补给营养,因为只有这样才可以保持一种审美的平衡。保护和发展传统的民间美术最有效、最直接的途径即保留其原有的文化底蕴,结合现代包装设计的发展要求,对其进行视觉创新,使其不断向前发展。
The primitive thinking of folk art well reflects the spiritual connotation and emotion of the working people. What is missing in many modern packaging designs is the unique national thinking as well as spiritual characteristics in folk art. The development of packaging design more and more need folk art resources supply nutrition, because only in this way can maintain an aesthetic balance. The most effective and direct way to protect and develop the traditional folk art is to retain its original cultural background and combine it with the requirements of the development of modern packaging design to carry out visual innovation and keep it moving forward.