当前电信全球化与国际竞争的新趋势,给我国电信业带来了前所未有的压力与挑战,根据我国电信企业的行业特点与营销重点,提出全员营销、摒弃传统广告宣传方式、营建全新企业文化及拓宽范围,实行差别化经营及整合营销等策略。 The current telecom globalization and international competition have brought unprecedented pressure and challenges to the telecom industry in our country. According to the characteristics and marketing priorities of telecom enterprises in China, we propose full marketing, abandon the traditional way of advertising, and build a new corporate culture And broaden the scope of the implementation of differential management and integrated marketing strategy.