企业常产生各级评出的劳模、先进工作者及各种优胜奖的获得者。企业报不应把他们只看成个人荣誉的拥有者,一些芸芸众生中的幸运儿;而应视作企业的宝贵财富,是企业报最可珍贵的新闻题材。这些人就生活在职工中间,其高尚行为亲近可学,其精神内涵直观易懂、说服力强,因之造成舆论宣传上的“劳模效应”强势是显而易见的。大多数企业报都懂得这一点,并想方设法策划造成“劳模效应”的各种 Enterprises often produce at all levels of model workers, advanced workers and winners of all kinds of winning prizes. Corporations should not regard them as the sole owner of personal honor or fortune among a few mortal beings. Instead, they should regard them as the valuable wealth of an enterprise and the most precious news issue of Corporations. These people live in the middle of the workforce. Their noble behavior can be approached and learned. Their spiritual connotations are straightforward and convincing. As a result, the “model worker effect” strength in publicity is obvious. Most companies know that this is a newspaper, and find ways to plan the cause of “model effects” of various