我们把目前的广告公司归类成三种经营形态:品牌型,差异型,服务型,而其中服务型的广告公司占了整个广告行业的4/5。反观国内,以2001年上海广告公司营业业绩前100家公司为例,其中国际广告公司占了35%、媒体代理公司占了50%、其他类型的广告公司占了5%、而服务型广告公司只有10%…… We classify the current advertising agencies into three types of businesses: brand, differentiated and service-oriented, of which service-type advertising companies account for 4/5 of the entire advertising industry. In contrast, domestic top 100 advertising companies in 2001, for example, the international advertising company accounted for 35% of the media agency accounted for 50% of other types of advertising companies accounted for 5%, while service-based advertising company Only 10% ...