《光明日报》报道:纵观国内电子书市场,企业多在电子书的硬件上竞争,而内容平台却缺乏建设。《新闻出版总署关于发展电子书产业的意见》中明确提到,电子书原创内容显得不足,而产业链中相关标准缺失,专业人才缺乏等问题突出。电子书卖的是电子产品,但是更重要的是书所承载的内容。经过几年的发展,世界电子书领军产品——美国亚马逊Kindle的形态日趋完善,不但可以购书、读书、查字典、添加标记、添加笔记,还能将笔记同步到社交网络与别人分享等等。业内人士认为,Kindle的成功乃 “Guangming Daily” reported: Looking at the domestic e-book market, enterprises compete in the e-book hardware, but the content platform is lack of construction. “Press and Publication Administration Opinion on the development of e-book industry,” made it clear that e-book original content appears inadequate, and lack of relevant standards in the industrial chain, lack of professionals and other issues prominent. Electronic books sell electronic products, but more importantly, the contents of the book. After several years of development, the leading e-book product in the world, Amazon USA, is getting more and more sophisticated. It not only can purchase books, read books, search dictionaries, add tags, add notes, and synchronize notes to social networks to share with others. Insiders believe that the Kindle’s success is