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儿童消费领域主要集中在服装、玩具和文具等方面,这个消费群体具有与成年人不同的审美知觉,有着超乎寻常情感特征、心理特征和的思维轨迹。本文从儿童的年龄特征和心理特征入手,分析目前国内的儿童用品市场的状态,并提出与此相符的市场策略,探索符合儿童审美心理的产品设计新思路。
Children’s consumption is mainly concentrated in the areas of clothing, toys and stationery. The consumer group has a different aesthetic perception from adults and has unusual emotional, psychological characteristics and thinking tracks. This article starts with the age and psychological characteristics of children and analyzes the status of the domestic children’s products market at present. Then it puts forward the marketing strategies in line with this, and explores the new ideas of product design in line with children’s aesthetic psychology.