文章试从东北民族文化的个性化出发,着重阐述冰雪主题公园背景文化建设的重要性,以主观性的认识寻求一种主动的存在方式、一种可能性。解析具有代表性的以东北民族文化等元素符号作为旅游产业开发的定位与方向,构建冰雪主题园区的几种可能性设想。同时,在大力开发冰雪主题园区旅游产业的同时,加强对文化遗产的保护。 Based on the individualization of northeastern ethnic culture, the article focuses on the importance of background and cultural construction of ice and snow theme park and seeks for a kind of active existence and a possibility with subjective understanding. Analyze the representative of the northeastern ethnic culture and other elements of symbols as the orientation and direction of the development of tourism industry, the construction of ice and snow theme park several possibilities. At the same time, while vigorously developing the tourism industry in the snow-covered theme park, we should step up the protection of cultural heritage.