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在信息碎片化、快餐化、屏幕化的今天,微博、微信等自媒体大行其道,而这些新型媒体就像频频冲击人们传统观念的异类,也彻底打破传统媒体独占鳌头的局面。于是它迅速虏获大众的好奇心,逐渐渗透,潜移默化地主宰大众的兴趣点并最终改变选择习惯。随着新媒体的崛起、兴盛,新媒体营销也随之成为全新的营销理念和实践方式。在影视营销领域,一部影视剧的走红并不必然,一句台词成为流行语也并
In the information fragmentation, fast food, screen today, microblogging, WeChat and other self-media popular, and these new media is like a frequent impact on people’s traditional concepts of heterogeneity, but also completely break the traditional media came out on top. So it quickly captured the curiosity of the public, and gradually infiltrated, subtly dominate the public’s point of interest and eventually change the choice of habit. With the rise of new media, flourishing, new media marketing has become a new marketing idea and practice. In the field of film and television marketing, a movie and television drama is not necessarily popular, a line has become a catchphrase