中国有句古话:“处事识为先,断次之.”早在春秋战国时期,伟大的思想家孔子在《礼记·中庸》中就曾指出:“凡事预则立,不预则废.”意思是说,不论干什么事情,如果有了预测,先做好准备、就可以获得成功,否则就会失败.科学的预测是企业成功的策划经营谋略的基础,因为从认识方式和思维模式来说,谋略的形成要受客观规律的制约和影响,能否正确地预测未来,直接关系到谋略水平的高低和经营的成败.可以说,胜人一筹的谋略来源于高人一筹的预测.因此,企业在制定其经营谋略时,应高度重视预测的作用,保持清醒的头脑,对外界环境作出敏捷的反应,做到目光远大深谋远虑,在经营实践中把握未来,以预测来取胜对手. There is an old saying in China: “It is the first thing to do, and it is the second time.” As early as in the Spring and Autumn Period and the Warring States period, Confucius, the great thinker, once pointed out in The Book of Rites and Doctrine: “Everything is foretold, but it is not to be abandoned.” This means that whatever predictions are made, if there are predictions, they will be successful if they are prepared first. Otherwise, they will fail. Scientific predictions are the basis for successful business planning, because they are based on understanding and thinking patterns. The formation of strategy must be controlled and influenced by objective laws. Whether or not the future can be accurately predicted depends directly on the level of strategy and the success or failure of the operation. It can be said that the strategy of superiority comes from the prediction of superiority. Therefore, When enterprises formulate their business strategies, they should attach great importance to the role of forecasting, maintain a clear head, and respond to the external environment in an agile manner, so that they can be ambitious and far-sighted, grasp the future in their business practices, and win their opponents with forecasts.