在多频道共存的背景下,国际电视业走向频道专业化,进而实现频道品牌化发展的方向。人们已经越来越普遍地将电视栏目、电视频道看成一种文化产品,在完成一个频道的策划、制作等程序之后,还要将自己的频道进行包装,一个完整的电视文化产品才算真正完成。我们借鉴国内外的优秀频道包装经验,加快建设我国电视媒体的整体包装,提高竞争力。 In the coexistence of multi-channel background, the international television industry to channel specialization, and thus achieve the brand’s development direction. People have increasingly and more commonly viewed television programs and television channels as a cultural product. After completing a program of channel planning and production, they also need to package their own channels so that a complete television and cultural product can be truly completed . We learn from the experience of excellent channel packaging at home and abroad, speed up the construction of the overall package of China’s television media and enhance its competitiveness.