一次,一位企业家在一个很重要的公共场合,竟然毫无保留地把自己企业在往年的盈利情况一五一十地告诉了众人。“你怎么可以这么做呢?”有人好意地劝道,“如果你盈利太多,顾客就会以为你是在牟取暴利;如果你盈利太少,他们又会对你的能力产生怀疑。你这么做,简直是搬起石头砸自己的脚。” Once, in a very important public occasion, an entrepreneur told the people, without reservation, his profitability in previous years. “How can you do this?” “Somebody kindly advised,” “If you make too much money, customers will think that you are making huge profits; if you make too little money, they will doubt your ability.” When you do this, it is simply lifting a rock and licking your own feet."