品牌年轻化不应该是一种口号,而是一种行为。这种行为的潜规则就是:处处为年轻人着想。如果品牌总是摆出高姿态,那无外乎就是自掘坟墓品牌年轻化的话题在目前看来已经不年轻了,相反的,更像是以一种规律的形式存在。从可口可乐近乎以讨好的方式吸引年轻消费者获得的巨大成功,到90后李宁漠视游戏规则最终兵败麦城,近几年,品牌的年轻化浪潮似乎从未消停过。但是几家欢乐几家愁,能够让消费者朗朗上口的成功案例毕竟凤毛麟角,留下的更多是一地鸡毛。品牌的年轻化 Brand rejuvenation should not be a slogan, but a behavior. The unspoken rules of this behavior are: always for the sake of young people. If the brand is always in a high profile, it is nothing less than the younger topic of digging the grave brand at the moment seems to be not young, on the contrary, more like a regular form of existence. From Coca-Cola almost pleasing way to attract young consumers to achieve great success, 90 after Li Ning indifferent to the game rules eventually defeated Mai Cheng, in recent years, the brand of the wave of rejuvenation seems never stopped. However, several happy few worry, can make consumers catchy success stories, after all, are rare, leaving more chicken feathers. Brand rejuvenation